LineUp is an Ecommerce website designed and developed for a swimwear retailer. The goal of the project was to create an online platform that offers customers a seamless shopping experience, showcasing the retailer's swimwear collection and enabling convenient purchase transactions. The website aimed to capture the brand's aesthetic and convey a sense of style, while providing a user-friendly interface and robust functionality.
As the Art Director, I led the design and development of their Ecommerce website. Collaborating closely with their team, I established the visual identity, incorporating captivating imagery and a cohesive layout. Additionally, I focused on user experience, crafting intuitive navigation and a streamlined checkout process. Throughout the development phase, I provided design specifications and conducted quality checks to ensure a visually appealing and user-friendly online shopping platform.