I was tasked with solving navigation issues for a client whose customers were missing important updates and products based on their previous design. To address these issues, I conducted user research and identified pain points in the user journey. We then developed a minimalist, clean block design that displayed the client's collections in a more organized and intuitive way. The new navigation significantly improved the overall usability of the website, resulting in higher engagement and increased sales.
As the lead UX product designer on this project, I played a crucial role in defining the problems and developing solutions. I worked closely with the research team to analyze user feedback and identify key pain points in the user journey. From there, I developed prototypes, which were then tested with users to refine the design. I also lead the development team to ensure that the final design was implemented seamlessly. The result was a design that not only solved the initial issues but also created a better brand experience overall.